Christel sees her dream dress in the display window, but the store has just closed.
Heat maps can be put together on the basis of the mobile phone signals on the Orange network. These maps show where people come from, where they like to spend time and then where they go. Thanks to the analysis of this anonymised data, you can determine the ideal locations for your stores. And one of these spots marks the store where Christel is sure to find the dress of her dreams.
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Christel scans the QR code of the dress with her smartphone and saves the link in her favourites.
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Back home, Christel immediately surfs to the website of the retail chain, where she reserves the dress and sets up an appointment to try it on in the store the next day. Everything goes smoothly. The same evening she also buys matching shoes in another web shop. Shopping has never been so easy!
As a retail chain, you don´t want to take risks with regard to online security, so have your internet access and servers protected by Orange.
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An hour before her appointment, Christel receives a text message with a reminder and an extra promo.
As a merchant, would you like to be able to continue accompanying Christel on her shopping journey and respond adroitly to her wishes? It´s possible! Thanks to Orange´s Enterprise Messaging, you remain in continuous contact with Christel via SMS. That´s smart and effective!
The web shop is linked to the back-office of the retail chain, so that the reservation is also handled smoothly behind the scenes.
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The dress is ready. Christel tries on the physical dress in front of a virtual interactive mirror in all different kinds of colours.
To be able to optimally manage the stock, all your store sites are linked with one another via an IP VPN connection. In this way your employees know precisely in which store Christel´s dream dress is still on hand and they can quickly ship it to the store where she’s coming to try it on the next day. Useful, no?
The store employee helps Christel and tells her that the dress is also available in other colours.
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Christel has her doubts. But there´s no need: thanks to the free internet in the store, she remains connected with everything and everyone. So she can send photos of the dress to her girlfriends via WhatsApp and get their opinions.
How many customers visit your store? How long do they stay? What is the route they follow inside the store? With Managed WiFi (via an Orange partner) you can use and analyse this anonymised data. This will provide you with a lot of valuable information in order to develop a stronger customer experience in your retail store.
The omnishopper or connected shopper of today wants a total shopping experience, both offline and online. So as a store you have every interest in offering your customers free WiFi. But digital signage systems can also contribute to the ideal shopping experience of your customers.
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The saleswoman, who has a tablet with an app of the store, suggests all kinds of accessories to go with the dress.
The IT Manager of your retail chain manages the mobile devices of the store employees with a smart solution for Mobile Device Management.
The store’s app has access to your back-office and shows your customers all available accessories, both in your own store and in the other stores. In short, you create extra sales opportunities.
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Christel pays with her smartphone, which also contains her customer card. The extra promo is automatically deducted. She chooses to have the dress delivered to her at home as soon as it´s ready.
Your store transactions take place securely and reliably via a direct connection to Atos. But do you want to integrate an extra layer of security? It´s possible! If the primary connection nevertheless fails, continuity remains guaranteed thanks to a backup 4G connection by Orange.
Christel ultimately opts for the dress in a different colour, but it isn´t available in that particular store in her size... But no worries: via the ERP system the employee quickly finds which store does have the dress in stock.
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Back at home, Christel receives a text message with a confirmation of the time slot during which the shoes she ordered the previous evening will be delivered.
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The dress is altered so it fits Christel to a T. The store´s stock data are automatically updated after the sale.
Orange’s Internet of Things network follows the parcel during shipment and can estimate precisely when Christel’s dress will be delivered.
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